Tuesday, January 18, 2011

Starbucks plans to offer 31-ounce iced drinks

LOS ANGELES — Starbucks Corp will roll away its biggest drink size yet - the 31-ounce "Trenta" - in all its U.S. coffee shops by May 3, the company said on Sunday.

The new size will be offered only for iced coffee, iced tea and iced tea lemonade drinks in the United States. The Trenta is 7 ounces superior to Starbucks' "Venti" cup for iced drinks, which currently is its largest size on offer.

Drinks in the Trenta size will cost 50 cents added than similar Venti-sized iced drinks, the company said.
Seattle-based Starbucks tested the new size in several U.S. markets last year, saying it was responding to customer demand for superior cold beverages.

The Trenta size will debut Tuesday in 14 states, including Virginia, Georgia, Florida, Texas, Hawaii and Arizona, and will become visible in California on Feb. 1.

The world's biggest coffee series said unsweetened drinks in the new size will have fewer than 90 calories and that sweetened versions will have less than 230 calories.

McDonald's Corp., the world's biggest fast-food restaurant chain, has taken direct aspire at Starbucks with frappes, fruit smoothies and espresso drinks such as lattes and cappuccino. It also has lured customers by advertising 32-ounce sweet tea drinks for $1 each.

U.S. handiness stores, which have been taking on restaurant chains with an expanded selection of low-cost, quick-serve fare, for years have sold fountain drinks in large sizes, including 32 ounces and 64 ounces.


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